Introduction In modern fast-paced business world, staying ahead of the rivals is crucial. Competitive analysis has traditionally been a key strategy for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this field. AI-powered tools are transforming how businesses gather, analyze, and act upon data abou

Opening Remarks In modern rapidly changing corporate environment, maintaining an edge of the competition is essential. Market research has always been a key approach for gaining a market edge, but the emergence of Artificial Intelligence (AI) has transformed this process. AI-powered tools are reshaping how businesses collect, process, and act upon

Introduction Social media marketing has evolved dramatically in the last few years, driven by changes in innovation, user behavior, and business needs. A major transformation in the marketing landscape has been the emergence of artificial intelligence (AI). AI’s capability to revolutionize social media marketing has captured the attention of busi